Guide · Kraft paper bags

What size custom kraft paper bag do I need?

Short answer: Measure custom kraft paper bags in inches as Width (across the front) × Height (bottom seam to top rim, excluding handles) × Depth (front-to-back bottom gusset). Always match the bag's Depth to your widest rigid box or takeout container plus 1 inch, and add 3 inches of top height clearance.

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Four graduated custom kraft paper bags from pinch-bottom pastry sleeve to wide-gusset takeout bag
On this page
  1. How do you measure Width, Height and Bottom Depth on a kraft bag
  2. What are the most common custom kraft paper bag sizes by use
  3. How do you size a kraft bag for takeout clamshells and bakery boxes
  4. How do you size pinch-bottom sleeves vs retail apparel shopping bags
  5. How many kraft bag sizes should a store or restaurant stock
  6. Common mistakes
  7. FAQs
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Paper bags are sized by three external dimensions in a strict order: Width (left to right across the printed front panel) × Height (from the flat bottom crease to the top lip, never counting the handle loop) × Depth or Gusset (the front-to-back measurement of the rectangular floor when the bag stands open). The single most important number for restaurants, bakeries and candle shops is Depth. If you slide an 8 × 8 inch pastry box into a bag with only a 5 inch bottom gusset, the box cannot rest on the floor of the bag and will tip sideways. To keep containers level, pick a bag Depth at least ½ to 1 inch wider than your box's shortest horizontal side, a bag Width at least 1 to 1.5 inches wider than its longest horizontal side, and a bag Height 3 to 4 inches taller than your stack.

How do you measure Width, Height and Bottom Depth on a kraft bag?

Across the paper converting industry, every square-bottom shopping bag, flat-handle takeout sack and handle-free SOS grocery bag follows the same W × H × D measurement sequence. When you order custom printed kraft paper bags, understanding how the side gussets and rectangular floor interact keeps you from ordering a bag that bulges at the sides or tears at the corners. Stand the bag open on a flat table before measuring. Width (W) is the horizontal span across the front face from left crease to right crease. Depth (D), also called the side gusset or bottom gusset, is the horizontal span from the front face to the back face when the pleated side walls are fully expanded. Height (H) is the vertical span from the flat bottom floor to the top serrated or folded edge. Never include the 3.5 to 4 inch vertical loop of twisted paper cord or flat tape handles in your Height number. On flat pinch-bottom merchandise sleeves that have no square floor, Depth is 0 inches (or a narrow expandable side pleat) and the size is written simply as Width × Height.

  1. Width (W): left-to-right distance across the front face of the open bag.
  2. Height (H): bottom floor to top rim of the paper wall, excluding any handle loops.
  3. Depth / Gusset (D): front-to-back floor width when the square bottom is fully opened.
  4. Usable top opening: perimeter of the open mouth equals 2 × (Width + Depth).
  5. Handle patch zone: the upper 2.5 to 3 inches inside the front and back walls where handle patches sit.

What are the most common custom kraft paper bag sizes by use?

Retailers and food-service operators often run into old stock catalog nicknames like 'Cub', 'Missy', 'Vogue' or hardware grocery numbers like 'Size 4 SOS' and 'Size 12 SOS'. Because CubitPack builds every order to your exact dimensions in inches with no cutting die or printing plate charges, you do not have to compromise on a catalog size that leaves your boxes tilting. Use the six benchmark footprints in the table below as proven starting points for pastry sleeves, cafe carryout, apparel boutiques and wide-base restaurant delivery. Notice how retail apparel bags favor taller heights and narrower 4 to 5 inch depths, whereas restaurant and bakery takeout bags use shorter heights with wide 7 to 9 inch bottom gussets so clamshells and cake boxes sit flat.

Bag category & styleOutside W × H × D (in)Max flat base footprintTypical products & containers carried
Pinch-bottom pastry sleeve5 × 7.5 × 0 inFlat items up to 4.25 in wideSingle cookie, brownie, croissant, greeting card, soap bar
Small SOS cafe sack6 × 9 × 3.5 in5 × 3 in base12 oz coffee bag, bagel pair, 9 oz candle jar, pharmacy bottle
Boutique small ('Cub')8 × 10.25 × 5 in7 × 4.25 in baseSkincare cartons, paperback books, mug box, 4-cupcake box
Apparel medium ('Twin')10 × 13 × 5 in9 × 4.25 in baseFolded t-shirts, sweaters, cosmetic gift sets, 2-3 pantry pouches
Takeout & bakery wide gusset12 × 15 × 7 in11 × 6.25 in base8 × 8 in or 9 × 6 in clamshells, 6-cupcake boxes, shoe boxes
Catering & cake landscape14 × 12 × 9 in13 × 8.25 in base9 × 9 in takeout stacks, 8 in round cake boxes, family meal bundles

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How do you size a kraft bag for takeout clamshells and bakery boxes?

Packing rigid food containers into a paper bag is a geometry problem with zero margin for tilting. If a customer orders soup bowls, frosted cupcakes in custom bakery boxes or saucy entrees, the container must sit flat on the rectangular floor of the bag from the kitchen counter all the way to the dining table. Start by measuring the length, width and total stacked height of your rigid containers. Set the bag's Depth (D) to the shorter horizontal side of your container plus ¾ to 1 inch. Next, set the bag's Width (W) to the longer horizontal side of your container plus 1 to 1.5 inches. That extra horizontal breathing room lets your counter staff slide the box straight down to the floor without scraping the paper side gussets or catching on the glued inner handle patches. Finally, make the bag's Height (H) at least 3.5 to 4 inches taller than the stacked boxes so the top edges of the bag can draw together cleanly when lifted by the handles.

  1. Bag Depth (D) = Container Width + ¾ to 1 inch (prevents the container from tilting on its edge).
  2. Bag Width (W) = Container Length + 1 to 1.5 inches (prevents corners from catching during loading).
  3. Bag Height (H) = Total Stacked Container Height + 3.5 to 4 inches (allows the top rim and handles to close without crushing the top box).
  4. Heavy multi-container stacks: ask for a heavyweight GSM paper stock and a flat cardboard bottom stiffener if total load exceeds 6 to 8 lbs.
Wide-gusset brown kraft takeout bag holding two flat bakery boxes level on its rectangular bottom floor

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How do you size pinch-bottom sleeves vs retail apparel shopping bags?

When you pack soft goods like folded t-shirts, hoodies, scarves or flexible pouches, the product does not need a wide rigid floor. Instead, a 4 to 5 inch Depth keeps the bag slim against the shopper's leg while they walk. For soft or semi-rigid retail items, use the perimeter rule: the total open perimeter of the bag's mouth is 2 × (Width + Depth), and the total perimeter of your product is 2 × (Product Length + Product Thickness). Make the bag's open perimeter at least 3 inches larger than your product's perimeter so items slide in effortlessly. For flat pinch-bottom custom merchandise bags with 0 inch bottom depth, adding thickness pulls the front and back paper walls apart and shrinks the effective width. If you slip a ¾ inch thick cookie or bar of soap into a flat pinch-bottom sleeve, add the item's thickness plus ¾ inch to the item's width to find your minimum bag Width, and add 2 inches to the item's height so you can fold the top lip over and seal it with custom labels.

Flat pinch-bottom kraft pastry sleeve next to an 8 x 10.25 x 5 in twisted-handle boutique bag

How many kraft bag sizes should a store or restaurant stock?

Stocking five different bag sizes ties up back-room shelf space and splits your total order across multiple smaller runs. Almost every bakery, cafe and boutique can cover 95% of daily transactions with just two coordinated kraft bag footprints, or two square-bottom bags plus one small flat pastry sleeve. Pair a small counter workhorse (such as an 8 × 10.25 × 5 inch twisted-handle bag or 6 × 9 × 3.5 inch SOS sack for single-item orders) with one wide-gusset carrier (such as a 12 × 15 × 7 inch bag for multi-item bundles and boxed takeout). Before locking your production run, you can test-fit your actual boxes and jars using our $50 sample kit or a paid custom printed sample, both credited toward your full order.

  1. Small daily checkout bag (8 × 10.25 × 5 in): handles 1 to 2 items, candles, books, mugs or small gift boxes.
  2. Large bundle / takeout bag (12 × 15 × 7 in or 14 × 12 × 9 in): handles stacked clamshells, pastry boxes or multi-piece apparel orders.
  3. Optional flat sleeve (5 × 7.5 in): low-cost pinch-bottom wrapper for single cookies, pastries or flat stationery.

What are the most common custom kraft paper bag sizing mistakes?

Five dimension errors cause almost all torn corners, tilted takeout boxes and slow counter packing

  1. Matching the bag's Width to your takeout container's length while ignoring the Depth (bottom gusset), which forces wide boxes to tilt sideways.
  2. Including the 4-inch handle loop inside your Height measurement, which leaves the paper body 4 inches shorter than you expected.
  3. Ordering zero clearance (exact box width = exact bag width), which causes square carton corners to snag and tear the pleated side gussets.
  4. Forgetting to add 3.5 to 4 inches of top vertical clearance above stacked boxes so the upper rim can pinch together when lifted by the handles.
  5. Packing a ½-inch thick pastry or soap bar into a flat 0-gusset pinch-bottom bag without adding the item's thickness to the bag's Width.

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FAQ

Questions about kraft paper bags

In what order are custom kraft paper bag dimensions written?

Kraft paper bags are always written in inches as Width (left to right across the front panel) × Height (bottom floor to top edge of the bag wall) × Depth or Gusset (front to back across the open rectangular floor).

Does the Height measurement of a paper shopping bag include the handles?

No. Bag Height measures only the vertical paper body from the bottom seam to the top rim. Twisted paper cord handles and flat folded tape handles typically extend 3.5 to 4.5 inches above the top edge.

What size kraft paper bag fits a 9 x 9 inch takeout container flat?

To hold a 9 × 9 inch clamshell flat without tilting, choose a wide-gusset kraft bag with at least a 9.5 to 10 inch bottom Depth and a 12 to 14 inch Width, such as a 14 × 12 × 9.5 inch or 12 × 15 × 10 inch custom takeout bag.

Can CubitPack make a custom kraft bag in an exact non-standard size?

Yes. Because CubitPack produces every order to your exact Width × Height × Depth with no cutting die or printing plate charges, we can match your specific box stack or jar footprint and send a free 2D dieline and 3D mockup before payment.

How do I convert Size 4, Size 8 or Size 12 SOS grocery bag numbers into inches?

Hardware grocery numbers refer to approximate pound capacity rather than inches: a Size 4 SOS bag is roughly 5 × 9.75 × 3.125 inches, a Size 8 is roughly 6.125 × 12.5 × 4.125 inches, and a Size 12 is roughly 7 × 13.75 × 4.5 inches.

Can I order two different kraft paper bag sizes in the same quote?

Yes. Select 2 designs or 3+ designs in Step 2 of the quote form and list both Width × Height × Depth sizes in the notes so your account manager quotes your small checkout bag and large carryout bag together.

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How we made this guide

The bag dimension formulas and bottom-gusset clearance rules in this guide follow standard paper bag converting tolerances (Width × Height × Bottom Depth). A CubitPack packaging specialist reviewed every benchmark row. Spot something wrong? Tell us and we will fix it.

Published October 22, 2026Updated October 22, 2026Next review January 20, 2027
Sources
  1. Paper bag converting conventions for Width x Height x Bottom Gusset dimensions
  2. Standard SOS grocery and retail paper shopping bag dimension terminology
What changed
  • October 22, 2026: First published.
  • October 22, 2026: Updated specifications, terminology, and verified source links.
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